Information Framing Reduces Initial Negative Attitudes in Cancer Patients’ Decisions about Hospice Care

Negative attitudes toward hospice care might prevent patients with cancer from discussing and choosing hospice as they approach end of life. When making a decision, people often naturally focus on either expected benefits or avoidance of harm. Behavioral research demonstrated that framing information in an incongruent manner with patients' underlying motivational focus reduces their negative attitudes toward a disliked option.

http://ift.tt/2GtBdhC