Reimagining Halfway Technologies With Behavioral Science

Investment in discovering transformative health care interventions favors future generations who might realize its large but distant benefits, but it shortchanges current generations who could immediately benefit from the "halfway technologies" that get us pretty far but not to the moon. Human behavior typically sits on the path between therapy and effect. In that sense, the real halfway approaches we have made are our half-hearted investments in understanding and overcoming the behaviors and system imperfections that keep health technologies from reaching their full potential.

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