Nancy Tomes, Remaking the Modern Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers

<span class="paragraphSection">TomesNancy, <span style="font-style:italic;">Remaking the Modern Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers</span>, Chapel Hill, NC: University of North Carolina Press, 2016. Pp. 560. $45.00. ISBN 978 1 4696 2277 4.</span>

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