Alcohol Advertising

The American College of Emergency Physicians (ACEP) recognizes that alcohol misuse and abuse are significant risk factors for preventable diseases, injuries, and premature death. ACEP also acknowledges that print, broadcast, Internet, and social media advertising of alcohol may play a significant role in promoting underage and unhealthy alcohol consumption. Therefore, ACEP strongly opposes the promotion of alcohol that (1) may be perceived as directed toward youth; (2) draws a positive correlation between physical performance and the consumption of alcoholic beverages; and (3) depicts the irresponsible use of alcohol without showing its adverse consequences.

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