Ententionality and Pertinence: Framing End-Directedness within Two Semiotic Theories

Abstract

The purpose of this paper is to present a possible theoretical articulation between Terrence Deacon's concept of ententionality and the concept of pertinence as posed by semio-linguist Luis J. Prieto. The advantage of such articulation is that it brings together two seemingly incompatible approaches within semiotics, namely the Peircean and the Saussurean ones. We start by subscribing to the definition of semiotics as the study of forms of knowledge in order to highlight the importance of analyzing intentional phenomena as semiosic phenomena. Afterwards, we present the concept of ententionality and the levels of organization (homeodynamics, morphodynamics and teleodynamics) that ultimately set the conditions for entention to emerge. Then, we present an analysis of this concept aided by Prieto's notion of pertinence. Our main conclusion is that ententionality and teleodynamic organization presupposes the existence of a pertinence principle that enables the recognition of differences in the extrinsic conditions of a system, and that such recognition of differences is at the basis of proper intentional phenomena.

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