Every day, thousands of research papers are published around the world but very few get noticed. In a fast-paced and frequently funny talk, top speechwriter, Simon Lancaster, will introduce you to a treasure chest of rhetorical devices from metaphors to story-telling that you can use instantly to make your research findings instantly more captivating and compelling. You will never think about language the same way again.
https://www.youtube.com/watch?v=B9rq7kNjJqw
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