San Francisco Voters End the Sale of Flavored Tobacco Products Despite Strong Industry Opposition

In June 2018, voters in San Francisco, California, supported implementation of a law prohibiting the sale of flavored tobacco products, including menthol cigarettes and flavored vaping liquids, despite a $12 million campaign funded almost entirely by the R.J. Reynolds Tobacco Company to oppose the law. The vote showed that with appropriate support for public health campaigns, it is possible to overcome heavily financed efforts by Big Tobacco if there is enough funding to spread the message.

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