The way it was, the way it ought to be, the way it is, and the way it will be

In 2000, Netflix CEO Reed Hastings presented the CEO of Blockbuster Video John Antioco with a proposal to sell Netflix to him for $50 million. Antioco passed on the offer, citing Netflix as a niche DVD-by-mail business that did not have much potential to grow. Netflix as of 2015 had a market valuation of $32.9 billion. This example of a missed opportunity is just one of many in the modern tech world.

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