Higher cigarette pricing encourages older smokers to quit

Key Points

• Cigarette price increases are associated with a reduction in smoking rates in smokers aged 65 years and older.
• Although cigarette price increases have been shown to discourage smoking in younger individuals, to the authors' knowledge this is the first study that demonstrates the effect in older smokers.
• Cigarette price increases now join the enforcement of smoke-free laws as an important public health tool to limit smoking.

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