Reputation Management and Content Control: An Analysis of Radiation Oncologists’ Digital Identities

The authors identified all Medicare-participating radiation oncologists in the United States and Puerto Rico and developed a customized Google-based search engine. Up tothe top 10 search results for each physician were extracted and categorized. Results for academic and nonacademic radiation oncologists were compared. Most radiation, oncologists lacked self-controlled online content in the first page of Google search results. Strategies for radiation oncologists to improve their digital presence are discussed.

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